Wednesday, April 6, 2011

To Give and to Get: Emma Watson for Alberta Ferretti

Not only has Emma Watson shot to stardom in the entertainment business but she has also made quite the name for herself in the fashion industry as a model, spokesperson, muse and designer. In recent years in the UK, Watson has launched a successful ongoing collaboration with the brand People Tree (a fair trade clothing line and manufacturer).  Now Stateside we can share in Emma's love of fashion and the environment, as she has teamed up with designer Alberta Ferretti to create a collection of organic items entitled "Pure Threads". The current selection is rather small at only 5 pieces but is big on chic summer style.  The line is comprised of flowy dresses, a light top and skirt and the must- have denim shorts. All of the items in the collection are made of organic cotton and Swiss Organic Fabric which are specially treated to follow follow the Global Organic Textile Standard. Not only are the clothes environmentally-friendly... but the packaging used for shipment is also made of organic materials! I'm not gonna lie, the clothes are on the pricey side but keep in mind that a portion of the profits from the line is donated to the People Tree Foundation!  The collection is being sold exclusively at Alberta Ferretti Online.. so head on over and get a jump start on THE perfect summer wardrobe!
*** Images via Marie Claire, Fashionista***
PS... be on the lookout for Miss Watson as the new face of Lancôme!

Happy Wednesday!

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